When you receive calls in response to this ad, your objective
will be two-fold: Find out what kind of taping job they have in
mind, and set up an appointment to show them an example of the
kinds of tapes you can produce for them. Show them an example of
your work. Once you’ve met with them, and shown them a
demonstration tape, you should have the sale in your pocket.
Never meet with a prospect in a selling situation without some
sort of demonstration tape to show him. Try to match the tape you
show them, as closely to their wants and needs as possible.
Wedding tapes you have made for prospective wedding clients, and
shots of golf practice or instruction to golfing prospects.
Besides an ad in the newspaper, and the yellow pages of your
telephone directory, make copies of the ad and get it up on the
bulletin boards in your market area. Send news and publicity
releases to all the media in your area, definitely whenever
you’ve got an unusual or special kind of assignment.