A company may decide to do the following depending on its capacity and needs:
- Host their own blog service,
- Pay someone else to host the service, or
- Setup a “blog aggregator page” and ask the employees to select their blog hosting services individually. There are paid and free services available for individuals.
For business blogs, they are required to have the latest blogging features; if not, this will prevent them from maximizing their marketing, public relations and SEO potentials.
Keep in mind that blogs should have the following basic essentials:
COMMENTS.
Welcoming comments provide opportunity for dialogue. In business blogs, they are a good customer feedback mechanism. This helps develop better customer relations based from loyalty and trust. Blogging is an innovative way to converse with your customers.